The Power of Touch
The Jo Malone story began over twenty years ago when Jo first designed her facial treatment for a select group of clients. She practiced a stimulating massage technique using the most natural resource of all – her hands. Word of mouth about this extraordinary woman and her personal technique spread quickly and before long there were over 2000 clients vying for the facial appointments and skin care secrets.
The Jo Malone Brand is Born
For Jo designing fragrance was a natural talent that quickly developed into a passion for mixing unusual combinations of ingredients. The first fragrance, Nutmeg & Ginger Bath Oil, was created as a thank-you gift and given to the original facial clients. One client ordered a further 100 bottles to give as gifts to her party guests and from these 100, 86 guests called to place their own orders. At this point you could say, the Jo Malone brand was born.
Open for Business
News of the Jo Malone products quickly spread amongst the private clients, as demand grew Jo and her husband realised they could no longer cope with production at home. In 1994 the first Jo Malone store was opened at 154 Walton Street London, the classic woody fragrance 154 was created in celebration of this Walton Street location.
Sloane Street
After five years at Walton Street it was time to move to a larger location. In 1999 Sloane Street opened. Today the World of Jo Malone™ continues to both constantly challenge convention and educate on the way that fragrance can enhance our everyday lives.