Jo Malone London At WOW!house 2025

Introducing an extra dimension to the immersive experience

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Jo Malone London At WOW!house 2025

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The fragrance partner for WOW!house 2025 adds an extra dimension to the immersive experience – and shows how fragrance can set the mood and elevate an interior.

A beautifully designed room is as much about how it makes you feel as how it looks, something that Jo Malone London knows very well. WOW!house 2025’s fragrance partner has worked with the designers and sponsors of every room to select a fragrance for each that perfectly coordinates with the atmosphere they’ve created.


‘The scent is there to magnify the interior designers’ vision,’ says Céline Roux, Global Head Of Fragrance at Jo Malone London. ‘They all talk about how they want people to feel in their rooms – and that’s exactly what we do, too. We use the same language; do you want a space to feel fresh and energising? Do you want it to be comforting? Do you want something that is tranquil, that can help you unwind? Or something floral that brings the outdoors in?’

Whether it’s Golden Amber & Orange to scent an elegant evening or Green Tomato Vine to make you feel as if you just stepped in from a summer garden, Jo Malone London fragrances complement any mood.


‘WOW!house is such an amazing event, with the best interior designers. It’s just such a good synergy,’ says Céline of the partnership. You’ll feel that synergy, too, as the story of each room unfolds on your journey through the house, with Jo Malone London fragrances enriching that emotional connection, capturing a moment in time.

‘Whether it’s Golden Amber & Orange to scent an elegant evening or Green Tomato Vine to make you feel as if you just stepped in from a summer garden, Jo Malone London fragrances complement any mood.’

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