Jo Malone London Does Grooming

Read time: 3 minutes

There are ways to make the everyday that little bit better, as anyone who has worn a cashmere sweater, drank a perfectly chilled drink or watched a good film on the big screen knows. It is with this thinking that Jo Malone London introduces its two newest additions: an ultra-rich shaving cream and lightweight aftershave moisturiser.

'Black Cedarwood & Juniper is an unconventionally woody, clean yet rugged scent, fitting perfectly with the crisp and masculine effect of a clean-shaved face'

Jo Malone London men’s routine is set to provide a significant upgrade to bathroom cabinets. Reassuringly, these innovations have been conceived to fit comfortably into a routine, in keeping with the brand’s philosophy that creates fragrances to work with each other. Like shaving itself, this is all about the elegance of pragmatism. A simple three step routine: cleanse, now groom, then scent.

The Black Cedarwood & Juniper Shaving Cream and Aftershave Moisturiser fit effortlessly into step two: the groom stage. Where the shaving-sized gap in the daily routine is essentially about preparing the skin for an irritation-free shave, aiding the physical process and treating and protecting the skin correctly afterwards.

Starting with the Black Cedarwood & Juniper Shaving Cream, the first thing you notice is its ultra-rich texture, developed to provide a super-soft cushiony protection during shaving while easily rinsing off afterwards. Including gentle active ingredients: hyaluronic acid, shea butter and coconut oil, their cumulative effects aid in the smoothness of the shave itself and the nourishment of the skin to keep it smooth and irritation free thereafter.

Next, the Black Cedarwood & Juniper Aftershave Moisturiser comes into play. This beautifully soothing moisturiser restores your skin post-shave and helps calm the skin. Its unique formulation makes it an excellent light and hydrating daily moisturiser to apply as part of your daily skincare routine. Powered by antioxidants and hyaluronic acid for soothing hydration.

Both the shaving cream and the aftershave lotion are scented with Black Cedarwood & Juniper, creating an unconventionally woody, clean yet rugged scent, fitting perfectly with the crisp and masculine effect of a clean-shaved face. This being Jo Malone London, the shaving duo combines perfectly with existing Jo Malone London colognes and Cologne Intense, from fresh to warm.

Needing a little inspiration? Add further freshness with scents such as Wood Sage & Sea Salt and Cypress & Grapevine or lean further into warmer scents like Myrrh & Tonka. Shaving has never looked so good.

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