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The key ingredients at the heart of the House of Jo Malone London. Discover more about our home, heritage, our approach to fragrance and the charities we support.
Delve into our archive for fragrant inspiration. From tips from our House to profiles of our signature ingredients and interviews with friends and collaborators.
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A dewy and delicate light floral scent. we wanted our Wild Bluebell Cologne to capture the flowers’ fresh, earthy sweetness, layered with a delicate dewiness, and to summon that mood of spring whatever the season. The British love of bluebells is a romance that will last for lifetimes to come. From mid-April, something wondrous begins to happen in the depths of English woodlands. Lured up towards the sun by song, bluebells come to life. Spilling out beneath the trees like a royal-blue carpet, they are the promise of spring fulfilled – a magical reawakening that never fails to cast a spell over you. It is this fleeting appearance of floral hope that was the inspiration behind our Wild Bluebell scent.
How to layer
Forget flora and fauna, we’re ardent
advocates of flora and flora. Try pairing with the English
Pear & Freesia Hair Mist for an all-over scent that is at
once fresh, luscious and dewy with wild flowers.
Tasting Notes
Top Note
Bluebell
A wild flower accord, blended with notes of crisp, green leaves, the balsamic sweetness of spicy clove buds and a subtle dewy accent.
Heart Note
Persimmon
A milky-peach note with clean, creamy undertones.
Base Note
White Musk
Powdery and clean, it enhances the trail of the scent, adding a softness that endures.
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