The Joy Of Missing Out

Run a luxurious bath, light your favourite candle, take your phone off the hook and… settle in to indulge, guilt-free, in the joys of me-time with our bath & body treats.

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The Joy Of Missing Out

Reading time: 2 minutes


Goodbye FOMO, hello JOMO - revel in the freedom of the joy of missing out, as shared by our ambassador Adwoa Aboah in our new film.

‘When passing up plans means more me-time, self-care and low-key luxuriating, what’s not to love?’

Our ambassador Adwoa Aboah has declared herself ‘busy, busy, busy…’, but really she’s hiding out at home, shamelessly luxuriating in JOMO and, simultaneously, her favourite Jo Malone London bath & body treats.


Sounds wonderful, you say. But what exactly do you mean by JOMO? Very simply, it stands for the ‘joy of missing out’; those moments where you make your best (bad) excuses, cancel your plans and stay home to give yourself a few hours – or even a whole day – to really, truly relax and restore your energy. Without feeling remotely bad about it. Frankly, when passing up plans means more me-time, self-care and low-key luxuriating, what’s not to love?


Need a few pointers on how to bow out of your existing plans with confidence and grace? Adwoa shares some excellent suggestions in our film. Watch to discover more, so you, too, can lean into JOMO.

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