The Joy Of Missing Out

Run a luxurious bath, light your favourite candle, take your phone off the hook and… settle in to indulge, guilt-free, in the joys of me-time with our bath & body treats.

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The Joy Of Missing Out

Reading time: 2 minutes
Published: 1st October 2026


Send all calls to voicemail and dance in delight at the joy of missing out – a feeling shared by Georgia May and Lizzy Jagger in our new film.

‘When time is a luxury and self-care is essential, JOMO is a beautiful gift – a pause to prioritise yourself is something you need never feel bad about’

Georgia May and Lizzy Jagger’s diaries are packed; they’ve been invited here, there and everywhere, but they’re fielding calls, letting the phone go to voicemail and staying in to hibernate with… the hamster? Seems they have come down with a solid case of JOMO, and are hiding out at home, dancing to the notes of softly scented candlelight and shamelessly luxuriating in their favourite Jo Malone London bath & body treats.

What’s JOMO you ask? Well in short, it stands for the ‘joy of missing out’; those moments where you make your excuses, cancel plans and stay at home to really, truly relax and restore your energy. When time is a luxury and self-care is essential, JOMO is a beautiful gift – a pause to prioritise yourself is something you need never feel bad about. Frankly, when passing up plans means more me-time to help you show up rested and restored on another occasion, what’s not to love?

Plus, giving others the gift of JOMO – as well as a solid excuse to enjoy it – can go a long way. Watch to discover more, so you, too, can experience your version of JOMO.

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